Creativity is a key part of any campaign, since through it, a brand can capture the customer's attention and be remembered. In that...

A communication strategy is defined as the set of actions that can be carried out to achieve objectives set around different goals. These...

The word marketing is generally associated with the economic benefits that a company is looking for, but it must be remembered that...

A well-implemented communication strategy can make a big difference when publicizing the mission and work of a multilateral organization...

Upcycling is a trend that reuses materials that were previously considered garbage, giving them a new utility, higher quality and...

"Communicating to transform" is one of the key principles that drives us at Atípica, and undoubtedly one of the greatest opportunities we...

Transform your company's strategy into a model with purpose It is increasingly common to see that companies care about their social and...

Inbound marketing is a marketing strategy based on attracting and converting customers through useful content, as well as unique and...