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Central creative concept: What is it and why is it important in your social impact campaign

Creativity is a key part of any campaign, since through it, a brand can capture the customer's attention and be remembered. In that...

Atipica Studio

Communication strategies applied to causes of social impact

A communication strategy is defined as the set of actions that can be carried out to achieve objectives set around different goals. These...

Atipica Studio

Social Marketing: How to communicate the impact generated by your organization

The word marketing is generally associated with the economic benefits that a company is looking for, but it must be remembered that...

Atipica Studio

Communication to transcend: communicate the mission of your organization

A well-implemented communication strategy can make a big difference when publicizing the mission and work of a multilateral organization...

Atipica Studio

Upcycling in Chile: How to highlight your sustainable brand

Upcycling is a trend that reuses materials that were previously considered garbage, giving them a new utility, higher quality and...

Atipica Studio

UN Women and Atípica: Working for a society that is increasingly aware of the power of women

"Communicating to transform" is one of the key principles that drives us at Atípica, and undoubtedly one of the greatest opportunities we...

Atipica Studio

What is triple impact?

Transform your company's strategy into a model with purpose It is increasingly common to see that companies care about their social and...

Atipica Studio

Inbound marketing for B companies: Attract customers with valuable content

Inbound marketing is a marketing strategy based on attracting and converting customers through useful content, as well as unique and...