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Central creative concept: What is it and why is it important in your social impact campaign
Creativity is a key part of any campaign, since through it, a brand can capture the customer's attention and be remembered. In that...

Atipica Studio
Oct 11, 20223 min read
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Communication strategies applied to causes of social impact
A communication strategy is defined as the set of actions that can be carried out to achieve objectives set around different goals. These...

Atipica Studio
Oct 11, 20222 min read
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Social Marketing: How to communicate the impact generated by your organization
The word marketing is generally associated with the economic benefits that a company is looking for, but it must be remembered that...

Atipica Studio
Sep 14, 20222 min read
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Communication to transcend: communicate the mission of your organization
A well-implemented communication strategy can make a big difference when publicizing the mission and work of a multilateral organization...

Atipica Studio
Sep 14, 20222 min read
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Upcycling in Chile: How to highlight your sustainable brand
Upcycling is a trend that reuses materials that were previously considered garbage, giving them a new utility, higher quality and...

Atipica Studio
Sep 14, 20223 min read
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UN Women and Atípica: Working for a society that is increasingly aware of the power of women
"Communicating to transform" is one of the key principles that drives us at Atípica, and undoubtedly one of the greatest opportunities we...

Atipica Studio
Sep 7, 20223 min read
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What is triple impact?
Transform your company's strategy into a model with purpose It is increasingly common to see that companies care about their social and...

Atipica Studio
Sep 7, 20223 min read
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Inbound marketing for B companies: Attract customers with valuable content
Inbound marketing is a marketing strategy based on attracting and converting customers through useful content, as well as unique and...

Atipica Studio
Sep 7, 20222 min read
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