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Communication strategies applied to causes of social impact

Updated: Oct 20, 2022

A communication strategy is defined as the set of actions that can be carried out to achieve objectives set around different goals. These can be to improve sales, improve the corporate image, create a reputation, etc.

For international organizations and NGOs, it’s necessary to have a communication plan and campaigns that allow positioning relevant issues regarding the causes they work on and also help to create a positive social impact in regard to these problems.

Why is necessary to have a communication strategy when working on causes of social impact?

To attract an audience around initiatives surrounding social welfare, it is necessary to have effective communication that makes it possible to publicize the social concerns on which your entity works.

The individual is the main engine to generate a social impact, so it is very important that he or she is informed about the existing problems in our society in order to generate real change.

A communications strategy will not only inform the public about the issue, but it also allows generating discussions in a community, exchanging thoughts and motivating collective action around the issue.

On the other hand, by communicating the actions and goals of an organization, the entity is acknowledging its actions in front of the audience. In this way, the establishment would be taking responsibility to comply with the image and the commitments that it is building through its communication plan.

What strategies can you use?

Before deciding which communications strategy can be implemented, it is essential to carry out a study on the social cause and the actions that are to be generated by addressing it. By being clear about this, you can determine which strategy works best for the situation and its context.

In the case of NGOs and international non-profit organizations, the ideal would be to generate a multi-channel communication strategy that allows directing traffic and notoriety to the official channels of the organization from different areas.

Social marketing seeks to generate notoriety and renown for the brand, highlighting the work it does, thus helping the social impact that it can generate in its environment. Meanwhile, the communication strategies applied to social causes are the communicative actions taken in order to publicize and position what the organization does.

For example, a strategy that you can implement is an informative content campaign that moves through different platforms such as social media. This will help you generate traffic to your official channel, where you can report on the topic to work on.

In addition, in this channel you can collect donations that your organization can later use to generate actions with great social impact in the community.

Another type of communication plan that can be applied to causes of social impact is the trust strategy. In this case, the objective will be to convey security in people from the first contact and fulfill the promises made. This will allow us greater fidelity on the part of current and future donors and partners.

Are you interested in implementing a communication strategy that helps your social causes? At Atípica we have a team that will help you meet your goals. Write to our chat box or send us an email to

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